Matcha cultivars
What makes one matcha taste different from another?
Our guide to matcha cultivars.
traditional cultivation
Tana Shading. The traditional method behind our ceremonial matcha's flavour.
An essential step for bringing out the umami and sweet flavours of matcha.
hojicha
What Is Hojicha? Why first harvest hojicha tastes different.
Why the base leaf matters in hojicha.
Matcha 101
What Makes Matcha Different From Green Tea?
Discover how shade-growing, tencha processing and stone-milling set matcha apart from other Japanese green teas.